Please write a 2,500-word assignment, in Microsoft Word format, that provides a critical analysis of a chosen brand focusing on the following issue:
“Integrated Marketing Communications (IMC) practices of Fast-Moving Consumer Goods (FMCG) brands”
My chosen brand is: Ariel – detergent (P&G)
The assignment should include the following topics:
– Analysis of the chosen brand’s industry/product category
– Analysis of the marketing communications mix of the chosen brand (advertising, sales
promotion, direct marketing, personal selling, and public relations, etc.)
– The importance of IMC campaigns
– The importance/issues of digital marketing (social media, content marketing,
influencer marketing, etc.)
Discuss the importance of IMC and provide recommendations that will help the brand in the future.
Administrative requirements:
Words count: 2,500 (+/- 10%), Times New Roman size 12 fonts, double spacing, not including appendices and list of references, tables, graphs, and diagrams. Harvard style referencing is a must (in-text references and list of references at the end). The number of references in the essay should be at least 10 (3 academic, including text book and journal articles and 7 online sources that can be about the brand, its webpage or articles online about the topic).
Indicative content:
– Introduction
– Analysis of the chosen FMCG brand’s product category/industry
– Analysis of the chosen brand
– Conclusion and recommendations
– List of references
– Appendix
Deadline: Please see on the Moodle page of the module.
The assignment will be assessed based on the following criteria (see the grid on Moodle):
Choice of brand (10%)
Analysis of the FMCG brand’s product category/industry (20%)
Analysis of chosen brand (50%)
Choice of sources, referencing (10%)
• Language and style (10%)
0% AI
Papers shorter than 2,250 and longer than 2,750 words will be penalized. Papers shorter than 2,000 words fail automatically. Papers that contain less than ten (10) (3 academic and 7 other) sources can only receive a passing grade. Academic sources are academic journal articles and textbooks.